When Small Means Comfortable: Relations between Product Attributes in Two-Sided Advertising

By Gerard Bohner, Sabine A. Einwiller, H. Erb, Frank Siebler. 2003

97 citations recorded by the source corpus.

Subfields: Applied Psychology, Literature and Literary Theory, Marketing

View Paper: https://www.semanticscholar.org/paper/47dda5cb1e3f21d4441bbf0f07a434420381e497

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In Applied Psychology

1. Gerard Bohner
2. Nina Dickel

Citations in the corpus

• Attitudes and attitude change. (2002, background): “…cozy atmosphere (a pro argument) and small guest room (a contra argument) led to more positive evaluations of the restaurant than a one-sided message mentioning only the cozy atmosphere; this was especially the case when recipients had ample time to process the message (Bohner et al. 2003).”