Investigating the effects of tourist engagement on satisfaction and loyalty

By S. M. Rasoolimanesh, Shuhaida Md. Noor, Florian Schuberth, Mastura Jaafar. Service Industries Journal, 2019

177 citations recorded by the source corpus.

ABSTRACT This paper examine the concept of tourist engagement modeled as a second-order composite in the context of a heritage destination in Malaysia. In doing so, this study investigates the direct and indirect effects of tourist engagement through satisfaction on destination loyalty. Data was collected from tourists visiting Kinabalu National Park, Sabah, Malaysia. To investigate tourist engagement, this study employs confirmatory composite analysis in combination with the latest version of partial least squares- path modeling (PLS-PM) known as consistent partial least squares. The findings strongly support to model tourist engagement as a second-order composite and show a strong positive effect for tourist engagement on satisfaction and tourists’ destination loyalty. Moreover, a strong indirect effect of tourist engagement on loyalty through satisfaction is revealed. This study has a number of practical implications for local authorities to sustain tourism development in the Kinabalu National Park.

Subfields: Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/475b9025ca30160837f1bbf0ea45c3e34f3fe314

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Organizational Behavior and Human Resource Management

In Sociology and Political Science

Citations in the corpus

Impact of tourism development upon environmental sustainability: a suggested framework for sustainable ecotourism (2022, background): “According to this assumption, when a community undergoes fast expansion, it tends to experience a generalized crisis that might culminate in several social issues as changes spread throughout the community and among individuals (Rasoolimanesh et al. 2019).”
Understanding memorable tourism experiences and behavioural intentions of heritage tourists (2021, methodology): “Due to collecting data from a single source, the Common Method Variance (CMV) was assessed using Harman’s single-factor test (Rasoolimanesh et al., 2019) and a full collinearity VIF (variance inflation factor) approach was used (Kock, 2015).”
Tourist engagement and loyalty: gender matters? (2020, background): “…may identify so stronglywith a site or a destination that it becomes inseparable from their sense of self; in such cases, criticism of their preferred destination wounds the tourist’s ego as though it were the tourist themselves being criticized (Rasoolimanesh et al., 2019; So et al., 2014, 2016).”
Does experience affect engagement? Role of destination brand engagement in developing brand advocacy and revisit intentions (2020, background): “Second, this definition and conceptualization have already been validated successfully especially in the context of tourism brands (Harrigan et al., 2017; Rasoolimanesh et al., 2019).”