“My Company Is Friendly,” “Mine’s a Rebel”: Anthropomorphism and Shifting Organizational Identity From “What” to “Who”

By Blake E. Ashforth, Beth S. Schinoff, Shelley L. Brickson. 2020

114 citations recorded by the source corpus.

Why don’t we blink when our organizations are described as friendly or aggressive? Why do we expect our organizations to care about our well-being? We argue that anthropomorphism—an attribution of ...

Subfields: Marketing, Organizational Behavior and Human Resource Management, Social Psychology

View Paper: https://www.semanticscholar.org/paper/471a7aaf2cd70692a5b23587f7bbeb312b0cc684