Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa

By R. Chinomona. 2016

203 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/4656c851b636fa3c0b86a3cb813461577cb019dc

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Kartika Aprilia Benhardy
2. Matthew Ronadi
3. Hardiyansyah Hardiyansyah
4. A. Putranto

In Organizational Behavior and Human Resource Management

1. Kartika Aprilia Benhardy
2. Matthew Ronadi
3. Hardiyansyah Hardiyansyah
4. A. Putranto

In Sociology and Political Science

1. Kartika Aprilia Benhardy
2. Matthew Ronadi
3. Hardiyansyah Hardiyansyah
4. A. Putranto

Citations in the corpus

• Brand image and price perceptions impact on purchase intentions: mediating brand trust (2020, background): “Brand Image has also shown to positively influence Brand Trust in several cases (Alhaddad, 2015; Chinomona, 2016).”