Buyer satisfaction with relational exchange across the relationship lifecycle
By C. Terawatanavong, G. Whitwell, R. Widing. 2007
88 citations recorded by the source corpus.
Subfields: Organizational Behavior and Human Resource Management, Social Psychology, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/4631305a6b1bbab7d4d1c8d4086bc818831d9fb6
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In Organizational Behavior and Human Resource Management
In Social Psychology
Citations in the corpus
- Gratitude in relationship marketing: : Theoretical development and directions for future research (2014, background): “On the contrary, a transactional exchange occurs between two parties when there is no intention of a future exchange (Terawatanavong et al., 2007).”