Preference Minorities and the Internet

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Can Offline Stores Drive Online Sales? (2017, background): “…this literature has emphasized that online retailers and their offline competitors are substitutes (e.g., Brynjolfsson, Hu, and Rahman 2009; Choi and Bell 2011; Forman, Ghose, and Goldfarb 2009; Sinai and Waldfogel 2004), with the degree of consumer substitution depending on local…”
Responses to Entry in Multi-Sided Markets: The Impact of Craigslist on Local Newspapers (2014, background): “Finally, we estimate that Craigslist’s entry results in $7.7 billion in savings to classified-ad buyers during 2000-2007.”
The Value of Rapid Delivery in Omnichannel Retailing (2019, background): “Choi and Bell (2011) The effect of local preference minority consumers on online store sales at Diapers.com Number of online store buyers, repeat orders, and brand sales at the zip code level Product characteristic, price sensitivity The number of preference minority consumers explains geographic…”
How is the Mobile Internet Different (2012, background): “…on the economic consequences of the internet, two findings have consistently appeared in the literature: the internet can overcome geographic isolation (Balasubramanian 1998, Forman et al. 2009, Choi and Bell 2011, etc.) and search costs are lower online (Bakos 1997, Baye et al. 2009, etc.).”