Can Offline Stores Drive Online Sales?

By Kitty Wang, Avi Goldfarb. 2017

191 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c528968ac2b1dfc22e1560ceef6de0f47592226e

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Marshall L. Fisher
2. Santiago Gallino
3. Joseph Jiaqi Xu
4. Kathleen T. Li

In Sociology and Political Science

1. Marshall L. Fisher
2. Santiago Gallino
3. Joseph Jiaqi Xu
4. Kathleen T. Li

Citations in the corpus

• Statistical Inference for Average Treatment Effects Estimated by Synthetic Control Methods (2019, methodology): “Hilbert Space projection onto convex sets was studied by Zarantonello (1971) and extended to general econometric model settings by Fang and Santos (2016).”
• The Value of Rapid Delivery in Omnichannel Retailing (2019, methodology): “We follow the methodology in Wang and Goldfarb (2017) to show that the average treatment effect changes over time.”