Implicit and Explicit Measures of Attitudes: The Perspective of the MODE Model

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Holding on to our functional roots when exploring new intellectual islands: A voyage through implicit cognition research (2012, background): “…some authors argue that the degree to which automatically activated associations guide ‘‘downstream’’ overt behavior depends on two operating conditions: the cognitive resources available to the person and their motivation and opportunity to deploy them (Olson & Fazio, 2009; Petty et al., 2007).”
Teachers Are People Too: Examining the Racial Bias of Teachers Compared to Other American Adults (2020, background): “That is, explicit bias has been found to most strongly relate to behaviors when people are able and willing to devote their full attention to the task at hand (e.g., Olson & Fazio, 2009).”
The Dominance of Associative Theorizing in Implicit Attitude Research: Propositional and Behavioral Alternatives (2011, background): “…revolution that radically altered the research landscape, and was originally advanced to explain the relation between attitudes and behavior (Fazio, 1990), the Motivation and Opportunity as Determinants (MODE) model remains a prominent account of attitudes (Fazio, 2007; Olson & Fazio, 2009).”