The Dominance of Associative Theorizing in Implicit Attitude Research: Propositional and Behavioral Alternatives

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A functional-cognitive framework for attitude research (2013, background): “In line with this possibility, De Houwer (in press; Hughes et al., 2011) recently proposed that automatic evaluations might be driven by the automatic retrieval of propositional knowledge.”
Holding on to our functional roots when exploring new intellectual islands: A voyage through implicit cognition research (2012, background): “Throughout much of the past 20 years mechanistic researchers have labeled low complexity (and we would argue low derivation) relational responses as ‘‘associative’’ and deployed them as evidence for the operation of mental associations in memory (Hughes et al., 2011).”