Bounded rationality: The adaptive toolbox

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Information-Theoretic Bounded Rationality (2015, background): “…rationality attempts to explicitly model the limitations in the decision-making procedures [Rubinstein, 1998]; and ﬁnally, the heuristics approach argues that general optimality principles ought to be abandoned altogether in favor of collections of simple heuristics [Gigerenzer and Selten, 2001].”
The 'Good Enough' Approach to Language Comprehension (2007, background): “1994; Stevenson, 1994; Spivey & Tanenhaus 1998) seem to assume unbounded rationality (Gigerenzer & Selten 2001).”
Intuitive and deliberate judgments are based on common principles. (2011, background): “Unlike the hardwired rules that mediate perceptual inferences, rules that mediate higher cognitive judgments are typically selected from a rule set in the individuals adaptive toolbox (Gigerenzer & Selten, 2001).”
The Priority Heuristic: Making Choices Without Trade-Offs (2006, background): “Empirical evidence suggests that the aspiration level is not fixed but increases with the maximum gain (Albers, 2001).”