Guest editorial: Market orientation and service firm performance - a research agenda

By B. Gray, Graham Hooley. 2002

125 citations recorded by the source corpus.

Subfields: Organizational Behavior and Human Resource Management, Sociology and Political Science, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/447da7ffeda14fe329797b69bf7be9eea0946892

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Organizational Behavior and Human Resource Management

1. M. Mahmoud

In Sociology and Political Science

1. Nana Owusu-Frimpong
2. M. Mahmoud

Citations in the corpus

• Market orientation, learning orientation and business performance: The mediating role of innovation (2016, background): “In an effort to combine both perspectives of market orientation, Gray and Hooley (2002) also define market orientation as the implementation of a corporate culture or philosophy that encourages behaviours aimed at gathering, disseminating and responding to information on external environments such…”