The effect of advertising format and means-end information on consumer expectations for apples

By S. Jaeger, H. Macfie. 2001

123 citations recorded by the source corpus.

Subfields: Food Science, Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/43c18235d83c1c8fe0dce2868812d2b71fbf7630

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In Food Science

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In Marketing

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In Social Psychology

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Citations in the corpus

• Consumer liking for kiwifruit flavour: a meta-analysis of five studies on fruit quality. (2009, background): “Consumers consistently indicate that flavour is among the most important quality attributes for fruit (Anon., 2005; Harker, 2004a; Jaeger & MacFie, 2001, p. 200 ).”
• Measuring perceptions of quality in food products: the case of red wine (2004, background): “…(Darby & Karni, 1973; Nelson, 1970, 1974), the multi-attribute approaches (Olson & Jacoby, 1972), hierarchical models (Grunert, 1989) and means-end chain theory (Grewal, 1995; Gutman, 1982; Jaeger & MacFie, 2001; Olson, 1989; Ter Hofstede, Audenaert, Steenkamp, & Wedel, 1998; Zeithaml, 1988).”
• The influence of message format on the effectiveness of print advertisements for tourism destinations (2007, result): “This contradiction the results of Tscheulin and Helmig (1998) and Jaeger and MacFie (2001) can be explained by the nature of the product used in this study.”