The impact of the internet on consumers' use of information sources for automobiles : A re-inquiry

By Brian T. Ratchford, D. Talukdar, Myung‐soo Lee. 2007

111 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing

View Paper: https://www.semanticscholar.org/paper/423dbf650456d0d96cca85b5c1e4067f840e2c81

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In Economics and Econometrics

1. Frank J. Mulhern

Citations in the corpus

• Integrated marketing communications: From media channels to digital connectivity (2009, background): “Unfortunately, most of the research about digital media deals with small behavioral questions regarding online behavior (e.g. Ratchford, Talukdar, and Lee 2007).”
• Digital marketing: A framework, review and research agenda (2017, unknown): “A later study by Ratchford et al. (2007) in the same automobile context, found that the Internet substitutes for time spent at the dealer, for print content from third-party sources in pre-purchase stage, and for time spent in negotiating prices in the purchase consummation stage.”