Antecedents of green purchasing behavior among Malaysian consumers

By Punitha Sinnappan, A. Rahman. 2011

156 citations recorded by the source corpus.

The purpose of this study is to examine the factors that influence green purchasing behaviors of Malaysian consumers and observes if the factors affecting green purchasing behavior differ by demographic profile. Respondents in this study were consumers from various age groups, education level, ethnic group, type of occupation and income level. The results shows that the best predictor for green purchasing behavior is environmental attitude followed by perceived environmental responsibility; environmental concern, perceived seriousness of environmental problems, perceived effectiveness of environmental behavior and government’s role. While for demographic variables, only age group is significant in explaining the environmental factors. The result of the research can serve as a guideline for firms to strategize their marketing approaches that caused buying behavior while analyzing the demographic characteristics would give firms better knowledge towards targeting these groups of people. This study also offers practical guidelines to marketers who are planning to target the Malaysian market. The understanding on the changing consumption pattern of Malaysian consumers and the value of attachment, they gave to the environment provides useful insights that are especially pertinent to an improved understanding of green purchasing behavior in the South East Asia context.

Subfields: Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/3f10b7babb42d135c4562ffd700e44d7c5899770

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In Management, Monitoring, Policy and Law

In Marketing

Citations in the corpus

Modelling electric vehicle usage intentions: an empirical study in Malaysia (2015, background): “In a study conducted among Malaysian consumers, it was found that government's role plays an important predictor of green purchasing behaviour (Sinnappan and Rahman, 2011).”
The role of Islamic values on green purchase intention (2014, background): “, 2005; Kim and SejungMarina, 2005; Lee, 2008), environmental attitude (Mostafa, 2007; Sinnappan and Rahman, 2011), emotional value (Lin and Huang, 2012), conditional value (Lin and Huang, 2012), social influence (Chan, 2001), man-nature orientation (Chan, 2001), ecological knowledge (Chan, 2001; Si”
Green Hotel Selection of Chinese Consumers: A Planned Behavior Perspective (2018, background): “The social dynamic is one where individuals associate with other individuals by presenting similar qualities, by sharing the same values, thoughts, and beliefs as others who they are communicating with (Sinnappan & Rahman, 2011).”
The demographic impact of consumer green purchase intention toward Green Hotel Selection in China (2020, background): “This result is supported by Sinnappan and Rahman (2011) who argued that education has no statistical impact on GPA.”
Exploring the Consumer Behavior of Intention to Purchase Green Products in Belt and Road Countries: An Empirical Analysis (2018, background): “Prior studies have indicated that social influences positively affect the intention to purchase green products [18,37,60].”