The Mcdonaldization thesis and cruise tourism

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Testing the effects of congruity, travel constraints, and self-efficacy on travel intentions: An alternative decision-making model (2012, background): “Tonner, & Quinn, 2006), tourist bubble (Jaakson, 2004), and globalization/macdonaldization (Weaver, 2005).”
Why do you cruise? Exploring the motivations for taking cruise holidays, and the construction of a cruising motivation scale (2011, background): “…literature include safety assessment of cruise ships (Lois, Wang, Wall, & Ruxton, 2004) and different social aspects of cruise tourism such as social space, interaction and liminality (Yarnal & Kerstetter, 2005), tourist bubble (Jaakson, 2004), and McDonaldization of cruise tourism (Weaver, 2005).”
Dimensions of Cruisers’ Experiences, Satisfaction, and Intention to Recommend (2010, background): “In fact, the pursuit of a mass market approach has received much criticism within the realm of cruise marketing (e.g., Weaver 2005; Kwortnik 2008).”