How mood turns on language.

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Staying on track: Planned goal striving is protected from disruptive internal states (2010, result): “This finding is in line with theories on mood and cognition proposing that positive mood enhances top-down processing and the use of heuristics, schemas, and stereotypes ( Beukeboom & Semin, 2005, 2006; Bless, 2001; Park & Banaji, 2000).”
Mental construal and the emergence of assimilation and contrast effects: The inclusion/exclusion model. (2010, background): “For example, compared to happy individuals, sad individuals represent behaviors at a lower level of abstractness (e.g., Beukeboom & Semin, 2006) and are more likely to focus on local rather than global features (e.g., Gasper & Clore, 2002).”
Effective destination advertising: Matching effect between advertising language and destination type (2015, background): “Beukeboom and Semin (2006) found that participants in positive moods are relaxed and emotional and thus prefer abstract and affective language.”