Multi-sensory congruent cues in designing retail store atmosphere: Effects on shoppers’ emotions and purchase behavior
By Miralem Helmefalk, Bertil M L Hultén. 2017
213 citations recorded by the source corpus.
Subfields: Experimental and Cognitive Psychology, Marketing, Social Psychology
View Paper: https://www.semanticscholar.org/paper/3e04c8dd27510c5d642fe305f85d4160230229d7
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In Experimental and Cognitive Psychology
In Marketing
In Social Psychology
Citations in the corpus
- The role of natural soundscape in nature-based tourism experience: an extension of the stimulus–organism–response model (2020, background): “…product or service is very important for the service industry because a large number of literatures have proofed that the positive emotional reaction of consumers has a positive effect on their actual approach behaviour (e.g.Chopdar & Balakrishnan, 2020; Helmefalk & Hultén, 2017; Ryu & Jang, 2016).”