Does willingness to pay for green energy differ by source? A contingent choice experiment

By A. Borchers. 2007

431 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/3df8a3ce04cd095e7c0f2f7c146e5a1f31a8cbed

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Citations in the corpus

The diffusion of microgeneration technologies – assessing the influence of perceived product characteristics on home owners' willingness to pay (2011, background): “Borchers et al. (2007) estimated a positive WTP for electricity from green energy sources in the United States.”
What makes consumers adopt to innovative energy services in the energy market? A review of incentives and barriers (2016, background): “The concept of activating energy consumers by a wide range of demand side management & demand response tools (DSM/DR) was thought to create some incentives for efficient energy consumption and better adjustment between demand and supply of electricity.”
Valuing climate protection through willingness to pay for biomass ethanol (2009, methodology): “In addition, WTP in Delaware was greater for a voluntary green energy program than for a mandatory one, in contrast to Wiser (2007).”
Are consumers willing to pay more for electricity from cooperatives? Results from an online Choice Experiment in Germany (2014, background): “…thus, not surprising that much recent research on consumer electricity preferences has focused on WTP for renewable energy (e.g. Roe et al. 2001; Borchers et al. 2007; Scarpa and Willis 2010; Álvarez-Farizo and Hanley 2002; Dimitropoulos and Kontoleon 2009; Meyerhoff et al. 2010; (Michelsen and…”
The potential role of carbon labeling in a green economy (2012, background): “For example, a study by Borchers et al. (2007) provided respondents with several hypothetical bundles of increased electricity costs and green energy sources (solar, wind, biomass, farm methane, and a generic green source), and asked them to choose between these different options or continue current”