Are consumers willing to pay more for electricity from cooperatives? Results from an online Choice Experiment in Germany

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Responding to policy change: New business models for renewable energy cooperatives – Barriers perceived by cooperatives’ members (2017, background): “…consumers have demonstrated a willingness to pay a premium for renewable origins and prefer regional origins (Kaenzig et al., 2013; Mattes, 2012), but also because there exist customer segments willing to pay a further premium for electricity produced by a cooperative (Sagebiel et al., 2014).”
Renewable energy cooperatives as gatekeepers or facilitators? Recent developments in Germany and a multidisciplinary research agenda (2015, background): “[80] Sagebiel J, Müller J, Rommel J.”
Reviewing Usage, Potentials, and Limitations of Renewable Energy Sources (2020, background): “4 eurocent/kWh for an increase from 0 to 66% [54].”
Trust, awareness, and independence: Insights from a socio-psychological factor analysis of citizen knowledge and participation in community energy systems (2018, background): “In the energy domain, literature to date that focusses on willingness, ranges from willingness to pay, willingness to accept, willingness to participate and willingness to adopt [2,10,21,30,31].”