Competitive advantage through innovation: the case of Nespresso

By Alexander Brem, Maximilian A. Maier, Christine Wimschneider. 2016

123 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/3dc8cc6e1e472555e960031f92750cf9a2120077