Order effects in sequentially judged options due to the direction of comparison

By W. B. D. Bruin, G. Keren. 2003

91 citations recorded by the source corpus.

Subfields: Economics and Econometrics, General Decision Sciences, Management Science and Operations Research

View Paper: https://www.semanticscholar.org/paper/3c9b060b9448442dfb8595fd96108f677b61383d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Brian Knutson
2. Uma R. Karmarkar
3. B. Shiv

In General Decision Sciences

1. Brian Knutson
2. Uma R. Karmarkar
3. B. Shiv
4. Camelia M. Kuhnen

In Management Science and Operations Research

1. Brian Knutson
2. Uma R. Karmarkar
3. B. Shiv
4. Camelia M. Kuhnen

Citations in the corpus

• Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision Making (2015, background): “Instead, it is in line with research indicating that early information can determine the evaluative criteria used in decision contexts (e.g., Bruine de Bruin and Keren 2003; Russo, Meloy, and Medvec 1998; Yeung and Wyer 2004).”