Audience Attributes, Media Supplementation, and Likely Online Service Adoption

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College Students' Motivations for Facebook Use and Psychological Outcomes (2014, background): “These characteristics match the central ideas of the U&G approach, which focus upon active users, who have control over a medium, and have more choices in terms of when and how to consume the medium (Lin, 2001).”
Uses and Gratifications of Social Media: A Comparison of Facebook and Instant Messaging (2010, unknown): “This provides audience members control over content and its use, making it important to examine the gratifications new media provide to users in comparison to traditional media (Lin, 2001).”
Unregulated Internet Usage: Addiction, Habit, or Deficient Self-Regulation? (2003, background): “Thus, the uses and gratifications of the media in question (Palmgreen et al., 1985) or, alternatively, the perceived outcomes of media behavior (LaRose, Mastro, & Eastin, 2001; Lin, 2001) could explain media behavior at this phase.”
Internet Gratifications and Internet Addiction: On the Uses and Abuses of New Media (2004, unknown): “31 Thus, the extant Internet uses and gratifications literature motivations for using both conventional media and the Internet even though the motivations for seeking specific types of Internet or TV content might diverge.”