Examining consumer-brand relationships on social media platforms

By N. K. Jain, Shampy Kamboj, Vinod Kumar, Zillur Rahman. 2018

96 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/3ac7049db493c93e5eb179f4d38f1f8832e8e817

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Blend Ibrahim

In Organizational Behavior and Human Resource Management

1. Blend Ibrahim

In Sociology and Political Science

1. Blend Ibrahim

Citations in the corpus

• Social Media Marketing Activities and Brand Loyalty: A Meta-Analysis Examination (2021, background): “Loyalty can be defined as the attachment or feelings of customer toward a brand and/or company (Jain et al., 2018; Kotler & Gertner, 2002).”