“Regretting your brand-self?” The moderating role of consumer-brand identification on consumer responses to purchase regret

By Vasileios Davvetas, Adamantios Diamantopoulos. 2017

116 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/3ab6074d65eeed27a4cd87718529cd03c64543d4

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Z. Santos
2. Paulo Rita
3. P. Coelho

In Sociology and Political Science

1. Z. Santos
2. Paulo Rita
3. P. Coelho

Citations in the corpus

• On the relationship between consumer-brand identification, brand community, and brand loyalty (2018, background): “If the brand has the power to play a role in these experiences, it will create emotional ties with the consumer (Popp and Woratschek, 2017), mitigating the effects of less favourable factors compared with competitors (Davvetas and Diamantopoulos, 2017).”