Households' Willingness to Pay for “Green” Goods: Evidence from Patagonia's Introduction of Organic Cotton Sportswear

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Willingness to pay for environmental attributes of non-food agricultural products: a real choice experiment (2013, background): “Similarly, Casadesus-Masanell et al. (2009) analyzed market data from a sportswear brand before and after the introduction of organic cotton and found that consumers were willing to pay a significant premium for this green product.”
Stock Market Reaction to Green Vehicle Innovation (2013, background): “Another study, Casadesus-Masanell et al. (2009), demonstrates that customers are willing to pay significant premiums for organic products that have lower adverse environmental impacts.”
Religiosity, Attitude, and the Demand for Socially Responsible Products (2017, background): “…et al. 2001; Robinson and Smith 2002; Shaw and Shiu 2003; Vermeir and Verbeke 2006; De Pelsmacker and Janssen 2007; McCluskey et al. 2009; Welsch and Kühling 2009; Bennett and Blaney 2002; Moon and Balasubramanian 2003; Auger et al. 2003; Loureiro and Lotade 2005; Casadesus-Masanell et al. 2009).”