Does brand management of corporate reputation translate into higher market value?

By Katherine Taken Smith, Murphy D. Smith, Kun Wang. 2010

153 citations recorded by the source corpus.

Subfields: Marketing, Sociology and Political Science, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/39dcaac17d18c37c4c4bd48dc0e99f98737c1e4d

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Yijing Wang
2. Guido Berens

In Sociology and Political Science

1. Yijing Wang
2. Guido Berens

In Strategy and Management

1. Yijing Wang
2. Guido Berens

Citations in the corpus

• The Impact of Four Types of Corporate Social Performance on Reputation and Financial Performance (2015, result): “For example, some studies (e.g., McGuire et al. 1990; Smith et al. 2011) find a positive link between reputation and CFP, whereas others (e.”