Strategic Decision Making for the Triple Bottom Line

By Abagail McWilliams, Annaleena Parhankangas, Jason Coupet, Eric W. Welch, D. Barnum. 2016

128 citations recorded by the source corpus.

Corporate social responsibility (CSR) has become a mandate for strategic managers and is often an important element of a differentiation strategy, but there is little research on how managers can make socially responsible decisions within the context of competitive strategy. In this study we explain how data envelopment analysis (DEA) results can be used to determine the trade-offs inherent in managing the triple bottom line of profits, people and the planet. Once the trade-offs are well understood, managers can implement sustainable competitive strategies that incorporate socially responsible decisions. Using public data from the electric power generation industry, we demonstrate how DEA can be utilized to determine the trade-offs between efficiency, costs and pollution reduction, allowing managers to make and champion socially responsible decisions. We discuss the general applicability of our method for making strategic decisions incorporating the triple bottom line. Copyright © 2014 John Wiley & Sons, Ltd and ERP Environment

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/39a22a1a5054af4283954cecf60c1961b4164ac6

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Kai-Ingo Voigt
2. Evi Hartmann
3. Marcello M. Mariani
4. Matteo Borghi

In Strategy and Management

1. Hendrik Birkel
2. Kai-Ingo Voigt
3. Evi Hartmann
4. Marcello M. Mariani
5. Matteo Borghi

Citations in the corpus

• Development of a Risk Framework for Industry 4.0 in the Context of Sustainability for Established Manufacturers (2019, background): “As a result, a corporate philosophy that exclusively aims to maximize profits and completely neglects other stakeholders is no longer accepted [23].”
• What Drives the Implementation of Industry 4.0? The Role of Opportunities and Challenges in the Context of Sustainability (2018, background): “As a result, societal expectations towards decreasing environmental impacts of industrial manufacturing have steadily increased, expecting companies to not solely focus on profit maximization [12,13].”