Synthesizing the effects of green experiential quality, green equity, green image and green experiential satisfaction on green switching intention

By Hung-Che Wu, Chi-Han AI, Ching-Chan Cheng. 2016

105 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/39839a10168951f4ac661d8035a01762fc612a62

How researchers see this paper

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In Marketing

  1. Ching-Chan Cheng
  2. Hung-Che Wu

In Organizational Behavior and Human Resource Management

  1. Ching-Chan Cheng
  2. Hung-Che Wu

Citations in the corpus