Front-label health claims: when less is more

By Brian Wansink, S. Sonka, C. Hasler. 2004

175 citations recorded by the source corpus.

Subfields: Nutrition and Dietetics, Public Health, Environmental and Occupational Health

View Paper: https://www.semanticscholar.org/paper/3922c41674f8f3884df8264bb840fdba7e85b088

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Nutrition and Dietetics

1. Charles Spence

In Public Health, Environmental and Occupational Health

1. P. Lazaridis
2. A. Drichoutis
3. R. Nayga
4. Charles Spence

Citations in the corpus

• Consumers' Use of Nutritional Labels: A Review of Research Studies and Issues (2006, background): “Furthermore, using two sides of the package for claims (short claim on front; long on back) increases the believability of health claims (Wansink, 2003; Wansink, Sonka, and Hasler, 2004).”
• Assessing the shape symbolism of the taste, flavour, and texture of foods and beverages (2012, background): “little attention consumers give to certain kinds of labels (for example, back labels on wine bottles [46-48]).”