How Tweet It Is: A Gendered Analysis of Professional Tennis Players’ Self-Presentation on Twitter

By Katie Lebel, K. Danylchuk. 2012

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Elite Female Athletes’ Perceptions of New Media Use Relating to Their Careers: A Qualitative Analysis (2017, background): “Identified benefits include the opportunities to personally craft one’s public image (Lebel & Danylchuk, 2012; Sanderson, 2008) and to sponsors (Hambrick & Kang, 2014).”
Social media in marketing: A review and analysis of the existing literature (2017, background): “Gender reflects differences on the users’ preferences towards social media and the promotional activities that are conducted when using such platforms (Lebel and Danylchuk, 2012).”
Professional Team Sport and Twitter: Gratifications Sought and Obtained by Followers (2014, methodology): “Previous studies have used similar timeline approaches in research related to Twitter (e.g., Lebel & Danylchuk, 2012; Hambrick, 2012) The construction of the survey questions included a review of similar past surveys (Chen, 2011; Clavio, 2008; Clavio & Kian, 2010; Hambrick et al., 2010; Johnson &…”
I'm Going to Instagram It! An Analysis of Athlete Self-Presentation on Instagram (2015, background): “He discovered that these athletes used Twitter to display a multi-faceted self that extended well beyond the playing surface.”