What we feel and why we buy: the influence of emotions on consumer decision-making

By Chethana Achar, Jane So, Nidhi Agrawal, Adam Duhachek. 2016

190 citations recorded by the source corpus.

Subfields: Marketing, Social Psychology

View Paper: https://www.semanticscholar.org/paper/3893c5a8191d86419c2f0a377b1536b1d6d0e92c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Karolien Poels
2. S. Dewitte
3. N. Scott

In Social Psychology

1. Karolien Poels
2. S. Dewitte

Citations in the corpus

• The Role of Emotions in Advertising: A Call to Action (2019, background): “…are theoretically and empirically well rooted in cognitive-appraisal theory (Lerner and Keltner 2000) and the functional emotion approach (Frijda, Kuipers, and ter Schure 1989), are most overlooked in current advertising literature, especially when studied as integral emotions (Achar et al. 2016).”