The measurement of guanxi: Introducing the GRX scale

By Dorothy Yen, B. Barnes, C. Wang. 2011

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Abstract This study posits and examines a measurement scale for measuring guanxi based on three Chinese relational constructs – ganqing , renqing and xinren . Focusing on Anglo-Chinese buyer–seller relationships, the research reports the findings from six qualitative in-depth interviews and survey data obtained from over 200 Taiwanese trading companies. Based on exploratory and confirmatory factor analyses the findings from the final second-order confirmatory factor analysis of the guanxi model identified 11 items for measuring ganqing , renqing , xinren and guanxi respectively. The results offer a useful starting point in order for business practitioners to assess their guanxi and at the same time provide academics with a scale for operationalizing the measurement of guanxi .

Subfields: Marketing, Organizational Behavior and Human Resource Management, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/383cdad2250bea9b28b548259448e3f012fcb112