Consumer perceptions of online shopping environments: A gestalt approach
By C. Demangeot, Amanda J. Broderick. 2010
155 citations recorded by the source corpus.
Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/36fdb896a68ca32040372fcbe51108e1e3db9bb0
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In Marketing
In Organizational Behavior and Human Resource Management
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Citations in the corpus
- Handbook of Consumer Finance Research (2008, background): “…characteristics of the online shopping environment as ease of understanding (e.g., navigation organization and technical adequacy), informativeness (e.g., attribute description), and quality of the environment (e.g., playfulness, aesthetic design, and entertainment) (Demangeot & Broderick, 2010 ).”
- Engaging customers during a website visit: a model of website customer engagement (2016, background): “A website’s potential for exploration can relate to both the experience of shopping, as in browsing or following links to more areas on the site, and the information that the site provides (Demangeot and Broderick, 2010).”