Sport Marketing: Managing the Exchange Process

By E. N. Jackson. 2000

160 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Gender Studies, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/34bea7116ffa41624f3bb8ae87728eb24821ba20

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Citations in the corpus

What is eSports and why do people watch it? (2017, background): “An appreciation of player skill has been shown to be an impactful motivational factor in sports (Milne and McDonald, 1999).”
The Travelling Fan: Understanding the Mechanisms of Sport Fan Consumption in a Sport Tourism Setting (2007, methodology): “Trail & James’ (2001) Motivation Scale for Sport Consumption (MSSC) produced a similar model of fan motivation and interest, which integrated Wann’s (1995) studies with the Motivations of the Sport Consumer Scale of Milne & McDonald (1999).”
eSport vs. Sport: A Comparison of Spectator Motives (2018, unknown): “Common motives include vicarious achievement, drama, excitement, entertainment value, and social opportunities (Funk et al., 2001; Milne & McDonald, 1999; Trail & James, 2001). eSport represents a new area for study in sport consumer behavior (Funk, 2017).”
Predicting spectators’ behavioural intentions in professional football: The role of satisfaction and service quality (2013, background): “These dimensions clearly correspond to the core product in spectator sports, as defined by a number of authors and researchers (Milne & McDonald, 1999; Mullin, 1985; Mullin et al., 2007).”
Factors Influencing eSports Viewership: An Approach Based on the Theory of Reasoned Action (2020, methodology): “Wann’s (1995) scale is based on the conceptual literature of sports sociology, and Milne and McDonald (1999) developed their scale based on Sloan (1985) and Maslow (1943).”
Impact of core and peripheral service quality on consumption behavior of professional team sport spectators as mediated by perceived value (2013, background): “Various scholars have stressed that winning is the ultimate goal for a professional sport team due to its enormous impact on the financial success of the sport organization; thus, variables related to winning were often found to be very important (Milne & McDonald, 1999; Zhang et al., 2003b).”