A Reasoned Action Approach to Health Promotion
By Martin Fishbein. Medical decision making, 2008
661 citations recorded by the source corpus.
This article describes the integrative model of behavioral prediction (IM), the latest formulation of a reasoned action approach. The IM attempts to identify a limited set of variables that can account for a considerable proportion of the variance in any given behavior. More specifically, consistent with the original theory of reasoned action, the IM assumes that intentions are the immediate antecedents of behavior, but in addition, the IM recognizes that environmental factors and skills and abilities can moderate the intention-behavior relationship. Similar to the theory of planned behavior, the IM also assumes that intentions are a function of attitudes, perceived normative pressure and self-efficacy, but it views perceived normative pressure as a function of descriptive as well as of injunctive (i.e., subjective) norms. After describing the theory and addressing some of the criticisms directed at a reasoned action approach, the paper illustrates how the theory can be applied to understanding and changing health related behaviors.
Subfields: Applied Psychology, General Health Professions
View Paper: https://www.semanticscholar.org/paper/34b09fe41e4b6da5eee3a4a1f248877a65bc5479
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In Applied Psychology
In General Health Professions
Citations in the corpus
- From normative influence to social pressure: how relevant others affect whether bystanders join in cyberbullying (2016, background): “The findings of this study are in line with the Reasoned Action Approach (Fishbein, 2008), which states that social norms can cause social pressure to engage in a certain kind of behaviour.”