Exploring the Implications of Virtual Reality Technology in Tourism Marketing: An Integrated Research Framework

By Yu-Chih Huang, Kenneth F. Backman, S. J. Backman, Lan-Lan Chang. 2016

517 citations recorded by the source corpus.

Subfields: Social Psychology, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/344990ab1dfebc122be955126c0e660cd0dcef37

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Social Psychology

1. Myung Ja Kim
2. Choong‐Ki Lee
3. Timothy Hyungsoo Jung

In Human-Computer Interaction

1. Myung Ja Kim
2. Choong‐Ki Lee
3. Timothy Hyungsoo Jung
4. Jinde Jiang
5. Yensen Ni
6. Jie Yin

Citations in the corpus

• The role of self-determination theory in marketing science: An integrative review and agenda for research (2019, unknown): “Nevertheless, Huang et al. (2016) completely reversed this concept while reporting that competence satisfaction ultimately fails to capture consumers' behavioural intentions and experiences of enjoyment, especially in the tourism context.”
• Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model (2018, methodology): “In VR tourism activities, potential tourists’ perceived usefulness (cognitive response) has a positive effect on their behavioral intention to visit a place in VR activity (Huang et al. 2013; Huang et al. 2016).”