Open Business Models and Closed-Loop Value Chains: Redefining the Firm-Consumer Relationship

By Sebastian Kortmann, Frank T. Piller. 2016

137 citations recorded by the source corpus.

Driven by recent socio-economic developments, manufacturing firms increasingly adapt their business models along two dimensions. Apart from vertically integrating the entire product life cycle, traditionally separated tasks are re-allocated into new forms of horizontal stakeholder collaborations. Incorporating these two dimensions, this article develops a framework of nine business model archetypes that holistically capture the increasing openness of business models towards consumers in the emerging closed-loop value chain. Using illustrative examples, it demonstrates their broad applicability in different industries and derives important managerial implications for firm-consumer relationships, the relevance of consumer communities, new product development activities, and the sustainability of business models.

Subfields: Marketing

View Paper: https://www.semanticscholar.org/paper/3417c30ae8198df373e59364ba51271a6006ad8b

Citations in the corpus

• What makes a sustainable business model successful? : An empirical comparison of two peer-to-peer goods-sharing platforms (2018, unknown): “1) has been variously referred to as ‘ sharing-based ’ (Denning, 2014), ‘ accessibility based ’ (Darvojeda et al., 2013), ‘ sharing-platform operator ’ (Kortmann and Piller, 2016), ‘ network orchestrators ’ (Libert et al., 2014) or ‘ market-matchmaking ’ (Baden-Fuller et al., 2016) business models.”