"Hopelessly Devoted to You" Towards an Extended Conceptualization of Consumer Devotion

By Elisabeth A. Pichler, A. Hemetsberger. 2007

86 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/32697140ed1c1f7cc2d35932bb1d18b1ce641454

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. M. Reimann
2. Raquel Castaño
3. J. Zaichkowsky
4. Antoine Bechara
5. B. Dunn
6. Antonio Verdejo-García
7. Ty W. Boyer
8. M. Toplak

Citations in the corpus

• How we relate to brands: Psychological and neurophysiological insights into consumer–brand relationships (2012, background): “…relationship literature contains myriad consumer–brand relationship constructs, including brand attachment (Thomson, MacInnis, & Park, 2005), brand commitment (Wang, 2002), brand devotion (Pichler & Hemetsberger, 2007), and brand love (Ahuvia, 2005; Carroll & Ahuvia, 2006; Fournier, 1998).”