Message Effects and Social Determinants of Health: Its Application to Cancer Disparities

By K. Viswanath, Karen M. Emmons. 2006

168 citations recorded by the source corpus.

Subfields: Applied Psychology, Communication, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/3252cc4140347edfa3a179a9704db18a9f909bfd

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Maria Knight Lapinski
2. Rajiv N. Rimal

In Sociology and Political Science

1. Maria Knight Lapinski
2. Rajiv N. Rimal
3. Zhenhui (Jack) Jiang
4. Ana Javornik
5. Izak Benbasat
6. Lisa R. Klein

Citations in the corpus

• Reconsidering Models of Influence: The Relationship between Consumer Social Networks and Word-of-Mouth Effectiveness (2007, background): “Whether gainframed or loss-framed messages are more effective depends on the target audience’s perception of the risk associated with adopting the recommended behavior (Salovey, Schneider, and Apanovitch, 2002; Salovey and Williams-Piehota, 2004; Visawanath and Emmons, 2006).”
• A Re‐Explication of Social Norms, Ten Years Later (2015, background): “This perspective has also been adopted in communication scholarship, where researchers place social context (Street, 2003; Viswanath & Emmons, 2006) at the nexus of inquiry into behavior.”