“Says Who?!” how the Source of Price Information and Affect Influence Perceived Price (Un)fairness

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Low Prices are Just the Beginning: Price Image in Retail Management (2013, background): “…is important to retailers because unfair pricing policies may lead to negative consequences for the seller, including consumers disadopting the store, disseminating negative word of mouth, or engaging in other behaviors that are damaging to the retailer (Campbell 2007; Xia, Monroe, and Cox 2004).”
Consumer Reactions to CSR: A Brazilian Perspective (2010, background): “Interestingly, recent research (Campbell, 2007) on the determinants of price fairness implicates both consumers’ inferred motives (i.”
Effects of price discount on consumers’ perceptions of savings, quality, and value for apparel products: mediating effect of price discount affect (2018, background): “affective responses as a lower order reaction than a cognitive reaction, and then their cognitive reaction would be influenced by their affective responses (Campbell 2007; Shiv and Fedorikhin 1999; Zeithaml 1988). Furthermore, Zeithaml (1988) argued that perceived quality has two forms—affective qua”