Effect of Sales on Brand Loyalty

By Rui Huang, J. Perloff, Sofia Berto Villas-Boas. 2006

325 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing

View Paper: https://www.semanticscholar.org/paper/2ed8fa6d3aaa8ad9d5bd36ee97007bf11f69f60b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Dawit Zerom
2. V. Réquillart
3. Céline Bonnet
4. Emi Nakamura
5. K. Grunert
6. Alberto Cavallo
7. F. Mat
8. P. Goldberg

In Marketing

1. Dawit Zerom
2. V. Réquillart
3. Emi Nakamura
4. Céline Bonnet

Citations in the corpus

• Accounting for Incomplete Pass-Through (2009, background): “See, for example, Wooldridge (2002) for a discussion of this procedure.”
• Tax incidence with strategic firms in the soft drink market (2013, methodology): “in Berto Villas-Boas (2007) and Bonnet and Dubois (2010). We quantify the impact on prices, markets shares of the different SDs and on household consumption of alternative taxation schemes.”
• Understanding Consumer Interest in Organics: Production Values vs. Purchasing Behavior (2008, unknown): “…uncertain product availability and quality, and lack of available information about organic foods that can enhance familiarity and comfort with the product (Vermeir and Verbeke, 2006; Raynolds, 2004; Guthman, 2003; Lockie et al., 2002; Chinnici et al., 2002; cf. Huang et al., 2006; Norwood, 2006).”
• Empirical Evidence on the Role of Nonlinear Wholesale Pricing and Vertical Restraints on Cost Pass-Through (2009, unknown): “We use, as instruments for prices, direct components of marginal cost: world market raw coffee prices, interacted with product-specific fixed effects, as in Villas-Boas (2007). These cost instruments separate cross-coffee-brand variation in prices due to exogenous factors from endogenous variation i”
• Multi-category competition and market power: a model of supermarket pricing (2017, unknown): “Villas-Boas (2007) and Bonnet and Dubois (2010) use a structural model of demand to compare the implications of the two modeling assumptions and reject double marginalization in favor of efficient pricing (where the retailer optimizes against true vertical marginal costs).”