Persuasion: Social Inflence and Compliance Gaining

By R. Gass. 2015

364 citations recorded by the source corpus.

How researchers see this paper

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Prevention is better than cure: Addressing anti‐vaccine conspiracy theories (2017, background): “If an audience starts with a high level of interest that decreases over time, it is more likely that they will be persuaded by arguments presented first (Gass & Seiter, 2010).”
Applying Social Psychology to Prevent Careless Responding during Online Surveys (2018, background): “If so, increasing the perceived proximity, legitimacy of the survey administrator, and legitimacy of the setting should lead to less CR (Gass & Seiter, 2014).”
Explaining Variations in the Effects of Supportive Messages A Dual-Process Framework (2008, background): “Communication scholars are probably most familiar with dual-process approaches to human information processing in the context of persuasion (e.g., see Gass & Seiter, 2007; O’Keefe, 2002; Perloff, 2003).”
How Johnny Can Persuade LLMs to Jailbreak Them: Rethinking Persuasion to Challenge AI Safety by Humanizing LLMs (2024, neutral): “…per-suasion techniques into 15 broad strategies based on extensive social science research across psychology (Cialdini and Goldstein, 2004), communication (Dillard and Knobloch, 2011), sociology (Goff-man, 1974), marketing (Gass and Seiter, 2022), and NLP (Wang et al., 2019; Chen and Yang, 2021).”