Beyond the exchange--the future of B2B.

By R. Wise, D. Morrison. Harvard Business Review, 2000

374 citations recorded by the source corpus.

How researchers see this paper

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A hybrid approach to supplier selection for the maintenance of a competitive supply chain (2008, background): “…the movement from spot purchasing to long-term contractual relationships, sound supplier selection has become a strategic decision, meaning that it has become a vital source for adding strength to value proposition and for improving the competitiveness of manufacturers (Wise & Morrison, 2000).”
Organizational Buyers' Adoption and Use of B2B Electronic Marketplaces: Efficiency- and Legitimacy-Oriented Perspectives (2007, background): “As an example, much effort has been centered on the development of B2B e-marketplaces, where buyers and sellers are brought together to conduct their trading activities on-line (Wise and Morrison 2000).”
Electronic marketplaces: A literature review and a call for supply chain management research (2003, background): “Many companies have spent the last years in managing their supply chain links and/or have spent the last decades methodically forging tighter, more strategic relationships with suppliers; many such affiliations have involved joint product-design efforts, integration of complex processes, and long-te”
E‐BUSINESS AND SUPPLY CHAIN MANAGEMENT: AN OVERVIEW AND FRAMEWORK (2002, background): “For example, Kaplan and Sawhney (2000) and Wise and Morrison (2000) both develop frameworks to understand what types of exchanges would appear for different types of products and examined how exchanges may evolve.”