Introduction of a second channel: Implications for pricing and profits

By Jayashankar M. Swaminathan. European Journal of Operational Research, 2009

322 citations recorded by the source corpus.

Subfields: Economics and Econometrics, Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/2e1a8b87e305db4ada0c004ea309f33ab66d2243

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Economics and Econometrics

1. Amy David
2. Elodie Adida

In Marketing

1. Amy David
2. Elodie Adida

In Strategy and Management

1. Amy David
2. Elodie Adida

Citations in the corpus

• Competition and Coordination in a Two‐Channel Supply Chain (2015, background): “Bernstein et al. (2008) show that the addition of an Internet channel will typically result in lost profits at equilibrium, while Huang and Swamina-than (2009) find that there is little downside to granting the new channel autonomy in pricing decisions.”