The role of social norms in climate adaptation: Mediating risk perception and flood insurance purchase

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Climate change adaptation: factors influencing Chinese smallholder farmers’ perceived self-efficacy and adaptation intent (2016, background): “In much of the literature that examines individual response to natural hazards or climate change, researchers assume that higher levels of perceived risk should be positively correlated with higher levels of adaptation intent (Lo 2013).”
The behavioral turn in flood risk management, its assumptions and potential implications (2020, background): “Some studies have also identified a positive influence of perceived social norms (Lo, 2013; Poussin, Botzen, & Aerts, 2014), local connectedness (Kim & Kang, 2010), and perceived incentives for adaptive behavior (Poussin et al.”
How social norms are often a barrier to addressing climate change but can be part of the solution (2020, background): “Indeed, research has found that perceived descriptive and prescriptive norms shape people’s willingness to engage in adaptive behaviors such as purchasing flood insurance and preparing for wildfires (Lo, 2013; Howe et al., 2018; for a review, see Valkengoed & Steg, 2019).”