Strategic marketing ambidexterity: antecedents and financial consequences

By Brett W. Josephson, Jeannie L. Johnson, B. J. Mariadoss. 2016

149 citations recorded by the source corpus.

Subfields: Strategy and Management

View Paper: https://www.semanticscholar.org/paper/2c3ebb13d457e323c100f51c53574b383367ed98