Relevancy and Measurement of Religiosity in Consumer Behavior Research

By Safiek Mokhlis. 2009

449 citations recorded by the source corpus.

Although culture and subcultural norms have been subjected to increased scrutiny in recent years as explanatory constructs for various dimensions of consumer behavior, religion as an element of culture has received only slight attention in the marketing literature. This study seeks to examine the influence of religiosity on one aspect of consumer behavior - shopping orientation. The findings revealed that three shopping orientation factors, namely quality consciousness, impulsive shopping and price consciousness were related to religiosity. It is suggested that religiosity should be included as a possible determinant of shopping orientations in consumer behavior models.

Subfields: Accounting, Health, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/2b3917b869ba81b2a44206150ee15dc1cd1616ed

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Citations in the corpus

Religiosity and consumer behavior: a summarizing review (2019, background): “It is one of the central elements of social behavior and influences consumers and society—both directly as well as indirectly (Mokhlis 2009).”
The role of Islamic religiosity on the relationship between perceived value and tourist satisfaction (2015, background): “the level of both the individual and society (Mokhlis, 2009).”
Financial well‐being of Malaysian college students (2012, background): “Chinese consumers were identified as more brand and novelty-fashion conscious, shopping more for enjoyment, and preferring quality over choice (Mokhlis, 2009).”