What drives experiential loyalty? A case study of Starbucks coffee chain in Taiwan

By Hung-Che Wu. 2017

89 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/2aad73eacf933e9ed614bf78eda767f464bcd2f2

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Ching-Chan Cheng
2. Hung-Che Wu

In Organizational Behavior and Human Resource Management

1. Ching-Chan Cheng
2. Hung-Che Wu

Citations in the corpus

• What Drives Experiential Loyalty Toward Smart Restaurants? The Case Study of KFC in Beijing (2018, background): “As proposed by several studies (Wu, 2017; Wu & Ai, 2016; Wu & Li, 2014, Wu et al., 2014, 2016a, 2016c), experiential quality may be measured using several dimensions, such as interaction quality, physical environment quality, outcome quality, access quality, affective quality, administration…”