Testing the Viability of Corporate Social Advocacy as a Predictor of Purchase Intention

By Melissa D. Dodd, D. Supa. 2015

149 citations recorded by the source corpus.

Subfields: Communication, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/294fe782492e1fabc4d1e53fb63c1e80c5e95aac

How researchers see this paper

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In Communication

1. Joshua M. Parcha
2. Catherine Y. Kingsley Westerman

Citations in the corpus

• How Corporate Social Advocacy Affects Attitude Change Toward Controversial Social Issues (2020, background): “Accordingly, the current study offers a new contribution to organizational communication scholars’ understandings of the effects of CSR because controversial social issues have only recently been viewed as a responsibility of corporations.”