When Should Original Equipment Manufacturers Use Branded Component Contracts with Suppliers?

By Mrinal G Ghosh, George John. 2009

129 citations recorded by the source corpus.

Subfields: Accounting, Economics and Econometrics, Marketing

View Paper: https://www.semanticscholar.org/paper/28083eb9a0fa04b5ceec6c804629534bbe60b7b0

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Accounting

1. Dave J. Ketchen
2. S. Slater
3. Brian L. Connelly

In Economics and Econometrics

1. Dave J. Ketchen
2. S. Slater
3. Brian L. Connelly

In Marketing

1. Dave J. Ketchen
2. S. Slater
3. Brian L. Connelly
4. Rüdiger Hahn
5. Regina Lülfs

Citations in the corpus

• Toward a “theoretical toolbox” for sustainability research in marketing (2011, methodology): “In marketing, TCE has been used to explain market entry strategy (e.g., Forlani et al. 2008), buyersupplier relationships (e.g., Ghosh and John 2009 ), and”